Modern Latinos Love Cars…2014 Corvette C7 Stingray?

Modern Latinos LOVE Sport Cars!

Modern Latino consumers are well informed car buyers. They rely on several sources like newspaper, referrals and the internet to search for information and compare prices before making a purchase.

It’s not a secret that Latinos tend to be very loyal customers, and it’s no different when it comes to the brand of their vehicles.  Targeting Latinos for the first time is extremely important to convert them into a long-term customer.

Latinos can’t deny their like for a pickup truck. Modern Latinos LOVE sport cars and prefers them over medium-size sedans, and/or SUVs as we shy away from big cars.

The Top 3 brands with the highest customer loyalty among Latinos are Toyota, Chevrolet and Ford.  With that said, 2013 is shaping up to be an emotional and anxious year for Chevrolet as it announced the all-new 2014 Corvette C7 Stingray.  Chevrolet brought back the Stingray name on an all-new Corvette sports car with just the seventh iteration since the iconic car’s inception in 1953.  The redesign is all about moving the model, and the company, forward. Rather than playing it safe the polarizing design takes a definitively American stance—love it or leave it.

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The new 2014 Corvette will be the most powerful base Corvette ever with a 450 horsepower 6.2-liter V8, but GM boasts it will also be the most fuel-efficient ‘Vette ever. It expects the 2014 model to exceed the 26 miles-per-gallon performance of current Vettes.

With unemployment rates slowing dropping and job creating growing, Latinos feel a little optimistic about their future.   2013 could be a big year for the Chevrolet as they said that buyers who could afford the old Corvette will be able to afford the new one. The current car’s base price is $50,595 including delivery.

For those Modern Latinos who are planning to purchase a new car within a year or within the next 24 months.  The 2014 Corvette C7 Stingray should seriously get a look at.  Fellas, Latinas LOVE sports cars as well!

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   Modern Latinos:  2014 Corvette C7 Stingray


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